Internet users quick to judge. 16/01/2006. ABC News Online
Internet users quick to judge. 16/01/2006. ABC News Online
“Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,” the Canadians report in the journal Behaviour & Information Technology.
Given that users continue to view the large number of visually unappealing sites out there, maybe this research suggests that visual appeal can be assessed, but is not actually all that important to people accessing a site for information.
