iCue - “Immerse. Connect. Understand. Excel”
iCue (MIT’s collaboration with NBC) turns social networking and some cool gaming stuff into a Collaborative Learning Community. I admit that I have not explored the site closely, but although it looks like it might have some good things in there, it’s interesting that brand association (MIT / NBC) and marketing can reposition a social network site as Educational. There is a big difference between Education and Learning - learning is what we do every day, not just when we are being educated and I don’t understand the obsession with chasing attention-spans to make everything into a branded, certified Learning Experience.
